Two engagements.
That's on purpose.
Pick the one that fits where you are. No tiers, no bundles, no add-ons. A fractional retainer for companies ready to build, and a standalone audit for those who need the truth first.
Sit inside your team as the organic growth lead.
Not a monthly package of deliverables. Fractional leadership. Owning the organic channel end to end, with a stack of agents doing the mechanical work so one operator can do what a team of eight usually does. Direct access, weekly cadence, shipped output.
You get an operator who shows up in your Slack, attends the standups that matter, and treats your organic channel like it's theirs. Strategy, execution, tooling, and accountability. Not a report card at the end of the month.
The agent stack handles the mechanical: monitoring, brief generation, internal linking, crawl analysis, rank tracking. Everything that needs a real call, a founder context, or a strategic read stays with me.
- Series A or B SaaS with organic traction that isn't compounding yet
- Founders who've tried agencies and found the ROI too slow and the ownership too thin
- Teams with an SEO hire in mind but no operator who can set the direction first
- Companies that need AI search visibility before a competitor locks it down
- Programmatic page systemsProduction pipelines that scale to thousands of pages, indexed and defensible.
- AI visibility strategyChatGPT, Perplexity, and AI Overviews. Monitored, optimized, tracked against competitors.
- Editorial pipelineBriefs, drafts, edits, publishing cadence. A content machine, not a content calendar.
- Technical SEO ownershipIndexation, crawl budget, core web vitals, schema, internal link graph.
- Agent stack deploymentInternal tools your team keeps using after the engagement ends.
- Team enablementWriters, engineers, and PMs leveled up with the workflow and prompts.
- Competitive intelligenceWho's winning your queries, why, and what to do about it.
- Weekly readoutPlain English note: what moved, what didn't, what's shipping next week.
A standalone, honest read on your organic channel.
For founders who want the truth before committing to anyone. A paid deliverable, no retainer attached. A bound report, walked through live, acted on by whoever you want. Treat it like a product you're buying, not a sales call.
A complete external audit of your organic channel. Where it stands, what's broken, what's being left on the table, and exactly what to do about it. Data backed insights.
Delivered as a structured report. Walked through live in a 90-minute recorded session. Ready to hand to a dev team, a new hire, or a future agency without translation.
- Founders who've heard conflicting SEO advice and want a neutral read
- Companies considering a first SEO hire and needing a benchmark to hire against
- Startups evaluating whether organic is a viable channel before investing in it
- Teams that want a 12-month roadmap they own, not a vendor lock-in
- State of the channelWhere traffic comes from, what it does, where it leaks.
- AI visibility auditHow often your brand surfaces in ChatGPT, Perplexity, and AI Overviews vs competitors.
- Programmatic opportunity mapWhere production-driven pages would win. Sized, scoped, ranked.
- Competitive teardownTop 5 competitors, what's working, what to copy, what to ignore.
- Technical auditPrioritized blocker list with fix complexity and expected impact.
- 12-month blueprintExact roadmap. What to build, in what order, who's accountable.
- Agent stack recommendationsWhich agents and tools would 10× your in-house team.
- 90-minute walkthroughLive, recorded. Bring the team. Ask anything.
From first call to shipped work.
Three steps. No discovery sprints, no onboarding decks, no ramp time theatre.
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Intro call
Thirty minutes. You walk me through where you are. I ask the uncomfortable questions. We figure out if there is a fit and which engagement makes sense.
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Scoping & start
For retainers: agreement signed, access granted, a stack audit kicks off the engagement before any sprint planning. For reports: scope is locked in writing, then research begins on a date we set together.
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Shipped work
Retainer: continuous. Report: delivered in three to four weeks with a live walkthrough session. Both come with clear next steps and no ambiguity about what to do.
Common questions.
- How is a fractional SEO retainer different from an agency?
- An agency manages deliverables and reports to you. A fractional operator owns the channel. Sits inside your team, makes strategic decisions, ships output, and is accountable for results. One person with a purpose-built agent stack replaces what agencies route through account managers, junior staff, and handoffs.
- What is AI visibility and why does it matter for SEO?
- AI visibility is how often and how accurately your brand surfaces in ChatGPT, Perplexity, Google AI Overviews, and other AI-powered answer engines. As zero-click and AI-mediated search grows, being cited in these systems is becoming as important as ranking on page one. I track, audit, and optimize for both.
- What is programmatic SEO?
- Programmatic SEO is the practice of building systems that generate hundreds or thousands of high-quality, indexed pages from structured data, targeting long-tail keyword clusters at scale. Done well, it compounds over time and becomes one of the most defensible organic growth assets a startup can own.
- Does the audit come with a retainer attached?
- No. The audit report is a standalone paid engagement. You get the deliverable, the walkthrough, and the blueprint. What you do with it is your call. There is no pitch at the end.
- How many clients does Iron Index take on?
- The retainer is capped at two active seats. That is deliberate. It is how the quality holds. Report engagements run in sequence, not parallel, for the same reason.
See if this is a fit.
Tell me where you are, what's working, what isn't, and what organic compounding would look like for you. If there's a fit, we'll go from there.